Why truly embracing Customer Lifecyle is one of today’s modern CMO challenges

Sheryl Pattek, Executive Partner Serving CMO’s at Forrester, recently shared insights about the challenges CMO’s face when it comes to truly embracing Customer Lifecycle in their organizations.  I’ve known Sheryl for years, and there’s very few people more tapped into the dynamics of the modern day CMO than she is.  Read more at:  http://blogs.forrester.com/sheryl_pattek/15-07-29-adopt_the_customer_life_cycle_to_accelerate_your_journey_to_customer_obsession