SPECIALIZATION 6 |
Return on Investment (ROI) & Performance Metrics
At Sol, we believe everything you do in marketing is able to be measured and tracked. The idea that a brand is intangible and not quantifiable is no longer true. (Don’t believe me? Take a look at the Good Will line item in any public company’s annual report, and you may change your mind!)
KEY SERVICES
Process and production design, including lead management
Project management applications, including Workfront
Marketing mix optimization
Productivity and effectiveness measurement
Marketing ROI analysis
