Company Purpose: Do customers define it? Or, does it create value for customers?

With customer engagement and loyalty at the heart of today’s modern marketer’s world, it stands to reason that every company has a purpose to serve the interests of their customers, which in turn should generate stronger revenue and profit.  By far, the visionary that I respect the most as an authority on this topic is Tracy Lloyd, Co-Founder and Chief Strategy Officer at Emotive Brand. 

I met Tracy several years ago and was blown away by the depth of insight and forward-thinking she and her business partner, Bella Banbury, had about the role that emotion and purpose play in a company’s brand. 

Learn more at:  http://www.emotivebrand.com/san-francisco-brand-strategy-firm-on-purpose/