Measuring Content Marketing ROI - A Tricky Proposition

Content marketing ROI can be trickier to prove, unlike marketing channel execution where quantifying inbound leads and their sources is fairly straightforward 

Measuring the success of content marketing efforts and what's resonating with buyers can be a big challenge for today's modern marketing organizations.  After all, content creators really depend on their colleagues doing channel execution - be it PR, email, social, advertising, paid search and so on – to get the content in front of buyers.  

Content Marketing Institute has published a great blog post on exactly this topic.  It proposes, in part, that content marketers first start by looking at their company’s overall marketing ROI, and then determine what aspects of that can be attributable (directly or indirectly) to the content distributed for any given channel.  There are several other excellent approaches to consider as well. 

Read more at:  http://contentmarketinginstitute.com/2016/05/secret-content-marketing-roi/